How Sales and Marketing Can Get Better at Collaboration [Infographic]

Sales and marketing alignment is widely viewed as one of the most critical business directives for 2018. To get an idea of where this ongoing initiative stands globally, we surveyed thousands of sales and marketing professionals from five continents to get their perspectives.

Our research revealed widespread gaps and shortcomings, with problematic consequences. But the findings also illuminated some key opportunities for improvement in the coming year.

Infographic by: business.linkedin.com