Ever wondered why people buy online? Or what makes them choose
certain vendors over others? It is said that “At the heart of every sale, lies
a decision.” Understanding the psychology of online shoppers is very important.
There are certain requirements, fantasies and desires that need to be taken
care of. In order to fulfill such requirements, you can consider factors like
competitive intelligence, customer service, competitive pricing, etc. Once you
tap into their psyche, they will come rushing to your online store.
Companies
like Apple and Samsung always make a grand launch of their products and people
wait for new versions of their gadgets to roll out every year. This is because
they know how to connect with people on an emotional level and create
excitement about the anticipated gears. If you want to know why people take
certain decisions while buying online and the psychology that drives them, take
a look at this infographic. It will acquaint you with the variables that can
help you develop an ideal online store and attract
more customers.
Infographic by: www.biztechcs.com
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