Your
website is your most valuable marketing asset. For any new lead that sparks an
interestin your business will look for your website to find further information
about your product or service. A website that looks great and nurtures your
leads through their buying journey will work for you on autopilot 24/7. A
poorly designed site will do nothing for your business. If not, it will do only
the opposite – bouncing customers away, for them not to return.
Building a
website is a joint effort. It requires hard from both you and your designer. So
the more you understand the process, the more you will be able to ensure your
business has the best possible chance of shining online. So, let’s dig in – the
do’s and don’ts of a good small business website.
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