The Application Of Psychology In Business [Infographic]

In today’s modern competitive business landscape, it is vital that organizations understand the motivations that drive consumers and employees alike.

Relying upon psychology, businesses can identify effective methods for understanding and interacting with their employees and their customers. Psychologically-driven strategies underlie areas such as human resources, advertising, public relations and marketing, market research, communications, consumer insights and career counseling.

Where people are involved, psychology is involved. Applied psychology is a fundamental tool for understanding human behaviors, thoughts, motivations and attitudes.


Infographic Source: appliedpsychologydegree.usc.edu