Storytelling vs Corporate Speak [Infographic]

In this corner we have those who have embraced storytelling with the fervor of foodies waiting in line at Salt & Straw for a scoop of the Freckled Woodblock Chocolate.

In the opposing corner, we have the suits who find phrases such as “We’re pleased to announce” and “a leading innovator in sequencing code for FPGA chips” carry a poetic cadence. Right, they’re the same people whose assistants wipe their brows with a hankie. It’s hard work being dull.

Who wins? To help with your evaluation, we’ve put together this infographic, Storytelling vs Corporate Speak.”





Infographic Source: www.ishmaelscorner.com