With over a billion users, Instagram is one of the most popular social network around.
Instagram keeps evolving and maintaining its pride of being one of the most popular among teens and young adults. Some adults find it amicable as well, but its basic demographic comprises of hot-blooded, lively and somewhat adventurous of the age group among the population.
The users of Instagram are, according to research by Forrester, more likely to interact in the comments, 58 percent more than those of Facebook users and 120 percent more than Twitter followers. These statistics make this site a gold mine for the brands to promote their products as they will more likely get a response from the consumer base than Facebook or Twitter.
Following Facebook and YouTube, it’s the third largest social media site with a dedicated population of users. Majority of the celebrities have accounts on Instagram which are following by hundreds of thousands of people from around the globe.
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