The Rise Of Second Screen Viewing Statistics And Trends [Infographic]

Is the average consumer’s attention span becoming shorter with each passing day, or is it becoming more fragmented? According to Go-Globe, 70% of adults use a second screen while watching TV and smartphone is the most popular second screen (51%), followed by laptop (44%) and desktop (29%). As a matter of fact, Streaming Media Global describes second screen as the next big thing in the digital world and even the most conservative marketers are beginning to take note. We are now witnessing a definitive pendulum shift away from the way people used to watch television in the past.




Infographic by: www.go-globe.hk