Nowadays, the quality of smartphone cameras and data networks is rapidly increasing, and real-time streaming media is replacing it as an exciting and easy-to-access new way for brands to connect with viewers. Whether it's an unedited video taken on the road or a video created in the studio, live streaming adds a unique interactive experience to your content marketing mix. See the infographic below for the reasons for considering live video, the brand, the platform you tried, and the format to consider.
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Source: www.marketo.com