Whether you're just investigating an account-based marketing (ABM) strategy or a trained expert, you still have to raise awareness and engagement with today's bombed buyers. You may have used content in other marketing tasks, but with some key technologies, you can create extensible content that supports ABM programs throughout the customer lifecycle. Your mission: Create personal and relevant content to maintain awareness and engagement in your target account.
Whether you're just investigating an account-based marketing (ABM) strategy or a trained expert, you still have to raise awareness and engagement with today's bombed buyers. You may have used content in other marketing tasks, but with some key technologies, you can create extensible content that supports ABM programs throughout the customer lifecycle. Your mission: Create personal and relevant content to maintain awareness and engagement in your target account.