Traditional Marketing Expertise for Boosting Your Mobile App [Infographic]

Whether you're a startup or a legacy old business, mobile marketing can be a daunting aspect of increasing your marketing mix. Before implementing a mobile app acquisition and retention strategy, you need a mobile app. But don't worry, because many freelancers can build iOS and Android apps at an affordable price. Once you own or plan to own a smartphone app, you can begin to develop a mobile marketing plan. Mobile marketing has a few different metrics than traditional ads, such as clickthrough rate (CTR) or cost-per-click (CPC) compared to traditional impressions.

The availability of mobile devices has allowed for new strategies, such as location-based marketing, but other strategies and strategies can shift from traditional marketing to mobile marketing. When television, radio and print ads dominate, a lot of data and best practices on advertising and marketing are collected.

Source: clevertap.com