Many people have a better understanding of the people and businesses that turn a community into a community, as people's favorite local attractions close down (don't know where they will eventually reopen). When physically marginalized, people express their sense of this local connection online. From February 2020 to May 2020, Facebook's local business search clicks increased by 23%. 5 The number of Facebook local group members has increased 3.3 times.
At the same time, people were reaffirming that they were #InItTogether global citizens as the pandemic revealed its true borderless nature. This feeling is not new (it has increased in the last few years), but it is at the forefront due to the cross-border impact of COVID-19. Today, people around the world report that their fear of a global pandemic is 1.26 times more than their own. 2 People are also turning this worry into action. This can be seen in the way people around the world share support information with Italians early in the pandemic, like #AndraTuttoBene. Since January 2020, people around the world have donated over $100 million to COVID-19 fundraising on Facebook and Instagram.
Source: Facebook
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