The Content Power Play: How Content Can Turn Sales and Marketing into an Unbeatable Team #Infographic

 In the business world, sales and marketing can sometimes feel like opposing teams. But when both are working towards the same goal, they will become more effective through unified operation.

In the latest research by the Content Marketing Institute and LinkedIn, participants reported that 80% of the content created by marketing is sold unused. Too many companies have pitched in this area. At the same time, more than half of the sales and marketing professionals surveyed believe that the imbalance between teams is affecting financial performance.

Source: business.linkedin.com