Content is essential to the success of your digital marketing campaign. You may use different strategies and channels, but almost all of them require you to create great content. However, measuring the success of content marketing campaigns is not always easy.
This infographic from ShaneBarker.com will guide you on how to choose the right key performance indicators (KPI) for your content marketing campaign. By tracking them, you can analyze what types of content resonate with your audience and what aspects of your campaign need improvement.
Source: shanebarker
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