Value Of Sports Endorsement Deals To Companies & Players [Infographic]

Sports recommendations and sponsorship transactions form an important part of the sports marketing strategy. The company uses athletes and sports officials for brand promotion, product promotion, and product sales in exchange for career improvement and remuneration.

Especially when the amount is astronomical, raising the exposure may cause the sports character to turn into a superstar. Between June 2015 and June 2016, athletes with a maximum salary of 100 people invested a total of US $ 3.15 billion, 29% of which was due to recommendation and participation.



Source: sportsmanagement.adelphi.edu